Your Partner for Online Growth

website design

  • Are you managing your website?

    Website Content Management

    Assuming your website has a Content Management System or CMS you will be able to access the main text areas and upload new images. This can go a long way to keeping your content fresh both for your website visitor and the search engines that are checking your site to see what keywords are in your content in order to know if it is a good result for a search.

    If you have a member of staff with the relevant knowledge and expertise and importantly the ability to optimise and resize images then allocate some time for them to update the site every week or month at the very least. If you do not have anyone on your staff with the appropriate skills then you can either get someone trained up to take on this task or outsource the job to an online marketing company such as ourselves.

    The bottom line is that a website that is left to sit on a server untouched may be causing more harm than good to your business.

    • It rapidly becomes stale, dated and boring in appearance.
    • It does nothing to encourage repeat business.
    • The site starts to slide down in the Search Engine rankings because of lack of new content and engagement.

    There are a variety of cost effective ways to keep your site looking fresh and interesting and it usually only takes a little imagination and technical knowledge to achieve remarkable results which encourages repeat business and helps to maintain and improve your ranking in the Search Engines.

    Ideas we recommend and can implement for websites we have designed include:

    • Installation of RSS news feeds that automatically update and refresh themselves on an hourly basis - great for encouraging the Search Engine spiders to come back regularly. Try to identify a news feed that supplies you with content suitable for your business.
    • Update a 'Latest News' page that links through to your home page and so gives your latest updates a prime position.
    • Use of Industry relevant articles upgraded on a monthly basis.
    • If you send a monthly newsletter then include a link to it on your website.

     To find out more about how we can help you manage your website please contact us today  Contact Us

     

  • What is Responsive Web Design?

    What is Responsive Web Design

    Responsive Website Design (RWD)

    More and more people are browsing the web on their phones and mobile devices, so having a website that is designed specifically for mobile devices can be very beneficial. At Foran Enterprise we provide responsive web development services that ensure that your website is responsive for mobiles, and will be easy for your customers to use.

    What is a Responsive Website?

    Responsive Web Design (RWD) is an approach to web page creation that makes use of flexible layouts, flexible images and cascading style sheet media queries. The goal of responsive design is to create web pages that can detect website viewers screen size and orientation and change the layout accordingly to provide the best possible viewing experience.

    Why do you need a Responsive Website?

    With more and more website visitors viewing your website on mobile devices either on Tablets or Phones, your website needs to be adapted to their device. Your customer will have a much better experience if you have a responsive website and you will have a much happier customer.

    With Responsive design the same web content is served to all devices, using CSS (which determines the layout of webpage) to change the appearance of the page. Rather than creating a separate mobile website which in practise means updating 2 separate sites and keeping then in sync is something which rarely happens.

    Although all the website content can be displayed on smaller mobile devices you should plan out what is more important to someone on the move. It needs to have things like easy access to clickable phone numbers, maps and addresses if they need to find you. Also, they should be able to see products and services quickly.

    Take a look at some Responsive Websites in our portfolio.

  • Why you should have a Website Maintenance plan

    Website Maintenance Kerry

    Your website consists of many separate elements of software such as the core software (Joomla or WordPress for example) and also specific software components used to offer certain functionality such as enquiry forms, image galleries, maps, eCommerce software or event calendars for example.

    Keeping the various component and platform softwares up to date with current releases is generally a task for your web developer. We would recommend that you take out a general maintenance contract with your developer to cover these ongoing background tasks and of course the all important backups. Many of us have experienced the feeling of losing a document that has not been saved - imagine if your website is hacked or fails for some other reason. You need to know that your investment is protected. Ensure that regular backups are scheduled and the frequent security and software upgrades and patches are being installed as they happen.

    Our maintenance service ensures your system is maintained at the latest stable release, is secure against security threats and has recent backups in case disaster recovery is needed.

    Read more about our Maintenance Service here.