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The importance of building a business email list cannot be over emphasised. An up-to-date list of clients, leads or just interested parties who may spread the word about your business has a very real value. Imagine if you were selling your established online business. A potential buyer would ask for numbers for page ranking, website traffic and social media following. They would also ask about the size and quality of your email subscriber list. Every business with an online presence should take every opportunity to build their list of permissioned email subscribers.
It is often said that the money is in the list - how will you ever know if you don't have one?
We outline here the many different list building options we can provide for you.
If you would like to discuss how to capture an email list from your site, social media, a live event or even from within a video please do Contact Us
Email marketing can be a great tool for your business, below are answers to some of our most common questions.
The questions and answers below relate to the MailMaker email marketing service provided by us.
If you don't see the answer to "your" question, then please contact us
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How do I import subscribers from a file? +
Provided you have obtained the correct permission from your subscribers, importing your subscriber list into your account is a really straight-forward process. To get started, your subscribers need to be in a comma or tab delimited text file. This is a standard format for storing data and is supported by most applications, including Microsoft Excel, Microsoft Outlook and Outlook Express
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How do I get email addresses from my Microsoft® Outlook® Address book ? +
To import your contacts from Outlook (a .csv file), follow these simple steps:
- From the Outlook main menu, select File > Import and Export. This will take you to Outlook's "Import and Export" Wizard.
- Select Export to a file and then click Next.
- Select Microsoft Excel and then click Next.
- Choose to export from the Contacts folder and then click Next.
- Type a file name (ex: "mycontactlist") and click Browse to locate the directory where you want to place the exported file. Then click OK to close the "Browse" dialog box.
- Click Next, and then Finish. The new Excel file should now be in the location that you indicated.
Open the file in Excel and delete any columns or rows that you do not wish to include.
Note: If you have your email addresses in an Outlook Personal Address Book, first convert your email Personal Address Book to a Contacts folder. See your Outlook online help for more information.
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Can I rent or buy an email list and use it with your product? +
NO, we use only use permissioned email lists. For more info on Data Protection and the Law, check out the Data Commissioner website.
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What if I don't have an email list? +
There are several ways you can collect email addresses. MailMaker provides a subscription module, we give you the code / sign up form to put on your website and you specify which list you want people to go into. Your site visitors can sign up for your email list and their addresses are automatically imported in to your MailMaker account.
You can also take a look at our list of ways to Grow your email list where we outline the many different list building options we can provide for you.
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Do I need to know HTML to create an email campaign? +
No. You will be able to create professional looking campaigns by simply uploading your content into your custom designed email template. Our content editor is extremely easy to use.
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What if I want my template to match my website? +
MailMaker offers a full design and template branding service.
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Can I see who opens my emails? +
Yes, you can see the details of who opened your emails as well as those who clicked on the links in your newsletters.
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Does MailMaker give me any information on the bounced emails? +
Yes! MailMaker has a bounce management feature that allows you to see which addresses bounced and for what reasons.
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Every day, millions of businesses, from sole traders to multinationals, send email to their clients.
- Once you're set up to run email campaigns, you can easily launch a major marketing initiative to all your customers in a few hours.
- There's no other direct marketing source that could be implemented in this sort of time period.
- Achieve better results by sending targeted emails to segments of your list based on user preferences.
- Email allows you to build active relationships with your customers and build awareness of your brand.
- The reports you see when you send a newsletter show who opened and clicked on links to your website - It shows who was interested in what you had to say!
- You can integrate with Facebook, Twitter, LinkedIn and Pinterest and give your customers easy ways to refer your service to a friend, like and share – this is really powerful and clients report real results.
Send targeted emails to your list. We design bespoke, responsive templates to reflect your brand so you can quickly create engaging email campaigns.
Contact Us today to get started with this essential ingredient in your marketing toolbox.
Your email marketing strategy should be an integral part of your overall marketing strategy. Ideally, the design of your newsletter or email marketing campaign should reflect your corporate design.
This ensures that recipients can make a connection between the emails they get and your other ventures (even if it's only a website). The company image and the image created by your newsletters should strengthen each other.
Contact us today if you are interested in getting a custom designed email template to fit your brand.
