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In recent years more and more businesses are using video to reach their customers. Videos stand out on social media and Google search results. Video is a great way to give customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information they needs about a business through a short, visually-appealing video.
Why do you need a Marketing Video?
Website visitors no longer have the time to review your products, read your specifications, features or even navigate your website. You need a quick, informative video to communicate why your business deserves their attention.
Increase Conversions
Analytics for videos show visitors are more willing to invest time and make a purchase when engaged with an explainer video first.
Educate Your Customers
Video aids customer understanding. We can explain the benefits of your product or service in an exciting and clear way.
Save Money
Online marketing videos are more cost-effective than TV or radio advertising, as you avoid broadcasting fees. Creating marketing videos are a one-time cost, and they can be shared online for free and used time and time again.
Improve Your SEO
Remember YouTube is owned by Google, and it’s safe to believe that Google search favours websites with video content. Using video marketing on your website results in a higher rank in Google search, increases visitor retention and reduce bounce rates to significantly boost a website’s SEO.
What type of video do I need?
You can hire a video production company to design you a specialised promotional video explaining your Business or Product. This can give your website a professional look and be a good way to promote your business.
However, if your budget does not allow for this there are still some options open to you.
If you have some good photos you could create a Slideshow to music. You should include your website address in a watermark or overlay on the bottom of the screen. Having a web address at the end of the video is fine but sadly people may not see it if they don’t view to the end.
You could also create “How To” videos explaining how to use your product or service.
Animated Video is also a great way to communicate your primary message in an interesting way leaving a lasting impression on your viewers.
Get in Touch with us if you would like to see how video could help build your brand and increase traffic to your site.
Slideshow Video
How To Video
In marketing terms a Landing Page is a term used to describe a standalone web page separate from your main website that has been designed for a single purpose.
A Landing page is not any old page on your website where visitor happen to land upon.
By standalone I mean that it has no links or navigation back to your main website, it essentially stands alone, only accessible from the link you’re providing in your marketing content. This can be a Call to Action in an Email Marketing campaign or PPC ad.
The Landing Page should have one focus so there is only a single action for your visitors to take. Click your call-to-action.
You should never start any marketing campaign without a landing page, because it allows you be focused on a single objective and makes analytics, reporting & testing a simpler task.
There are 2 main types of landing pages.
Lead Generating Landing Pages
Lead generation landing pages are used to obtain visitors information, such as a name and email address. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a future time. Because of this, these pages will contain a form and can contain text or video explaining what the visitor will get if they complete the form.
Click through Landing Pages
Click through landing pages (as the name implies) will normally have inducements to get the visitor to click through to another page. Sending visitors directly to your shopping cart might not have the desired effect and sending them first to a “warm up” or “click through” page can encourage potential customers to purchase.
Get in Touch with us if you would like to see how a landing page help you achieve your objectives.
So you've spent a lot of time and money creating a brochure or catalogue for print. Why not use the same artwork to create an eBrochure to display on your website?
Expand your audience and enhance the effectiveness of your brochures.
Our eBrochures can ...
- Be viewed on PCs, Macs, iPads, iPhones, and Android devices.
- Be seen on your website in a convenient and modern way without compatibility problems or trouble from software missing on a reader's device.
- Have hyperlinks to your site so it can send traffic to your site when it is viewed from another source.
- Be saved to a CD, DVD or USB memory stick.
- Be sent by email and shared on social networks.
- Can have page flip sound effects.
- Can be easily printed or downloaded.
You can offer your website visitors a free eBrochure as a great way to build your email list. See the example above.
Rest easy knowing your audience will be able to view your online documents no matter what computer or smartphone they use.
If that's not enough, you can always attach the source document PDF to your online document for downloading later.
We can create the flipbook and give you the code so your own website designer can host this for you or alternatively we can take care of that part too. Why not Contact Us to find out more.
