Your Partner for Online Growth
We can tailor a package for your business from the following options:
We can also build Facebook Apps which will allow to to promote your business services and products easily to your followers. See Facebook Tab Apps for more details.
Pinterest is a great way to send traffic to your site if you have lots of images and videos. Read more about Pinterest in our blog article here.
We can also setup a Facebook App Tab that shows your Pinterest boards on Facebook - Complete the social circle.
Google Plus is becoming increasingly important for businesses. A properly configured Google+ company page can have a very positive effect on the ranking and SEO of a website. Over 50% of businesses now have a Google+ company page. It has grown to be the second largest social network as of January 2013.
A LinkedIn company page is important especialy if your business is in the B2B (business to Business) sector. Think of your LinkedIn company page as an extension of your business website.
For many YouTube is the search engine of choice. It is well worthwhile to make sure your business if represented on YouTube. Even if your business doesn't immediately lend itself to video you should consider using simple slideshows to promote your products or even training tutorials or seasonal photo gallery slideshows.
If you don't have any videos we can help by creating simple video slideshows from your available content. See Video Slideshows.
If you would like us to get you setup and looking good then please Contact Us
The Internet has been a place for socialising since it's inception. In the last few years, social web sites have sprung up that let us connect with more people and share more than ever before. However, social media is more than just about talking to friends and family, it's a powerful marketplace where word of mouth can make or break products and companies. Social Media works from a set of rules made by your customers. They decide what they watch and read and who they listen to. Edify Marketing can help you examine ways you can use social media to connect with customers and potential customers and to build your brand.
Providing the mechanism for you and your website visitors to Like, Tweet and generally share your website content from your site greatly helps with Search Engine Optimisation too. See the social sharing widgets below and in every article on this site as an example of this - Go on, we'd love if you shared our stuff!
Social Media changes quickly and often. If you would like us to help you keep abreast of the trends then just Contact Us
There are over 1.59 billion users of Facebook
A Facebook Landing Page is a branded app tab within Facebook with information similar to that on a webpage but it is directly on the social media platform.
You may be questioning why these pages are needed, since you can use Facebook to write posts to send visitors directly to your website.
But the reason is that social media is very different from other forms of online marketing. When users are on Facebook they don’t want to be interrupted with links to a separate website, they are much more likely to engage if the content is viewable within Facebook.
When somebody clicks on your Facebook ad, you have approximately 8 seconds to grab your visitor’s attention and get them to convert. If the landing page you send them to is also on Facebook then they are much more likely to engage with it and purchase your product/service, download your resource, register for your webinar or make an appointment, etc.
Headlines Match
Make sure your Facebook Ad headline and your Landing Page headline match.
Headline match means simply ensuring that ad copy is clearly reflected on the landing page. This usually means the ad headline and landing page headline match up. Additionally the offer from the ad and the one being made on the landing page must match up.
Visual
Visual content is treated more favourably in Facebook, it is more engaging in the ever-changing News Feed, and therefore is more likely to catch the eye of your potential customer.
Big call to action
Having a big call-to-action that is above the fold is pretty self-explanatory. In almost all cases you don’t want to force the visitor to hunt for the conversion. It should be big, bold and visible without needing to scroll down the page.
Design/Setup Fee per Facebook Tab - From €290 (once-off payment) for the first tab, €190 for any extra tabs.
Facbook requires that Custom App Tabs are served by hosting with a security certificate therefore a monthly hosting charge applies dependant on the number of LIKES.