The long-term goal for most businesses out there is all about attracting the right customer and successfully keeping that customer coming back for more.
So how do you encourage their on-going interest, and invite them to explore additional products or services?
Keeping touch with customers using email marketing, thank you cards and more.
Treating your staff well so they treat your customers well.
Showing that you care and remembering what they like and don’t like.
You build Loyalty by rewarding them for choosing you over your competitors.
That's where loyalty programmes come into play—and for email marketers, they fall into two general categories:
Granting VIP status at a certain spending level.
This type of programme rewards loyal customers with exclusive perks, special gifts, gift cards and pre-launch sneak-peeks to customers who spend a certain level in a calendar year. You can even target those who are near or on their way toward that VIP amount by reminding them of the benefits via auto responder emails.
Giving rewards at a certain spending level.
Rewarding those customers who continually purchase a product by sending email offers with coupons, for example a 5% discount. There might be a cheaper product on the market but the steady campaigns have kept them from investigating alternatives.
You can build your Loyalty Programme membership by placing information:
In prominent locations at your website
At point of sale in your business
In your welcome series for newsletters
In short, you build customer loyalty by treating people how they want to be treated. Show them why it's worth their while to stay. Earn the on-going loyalty of your best customers by revealing VIP bonuses with your email campaigns.