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double send strategy boosts conversions in email marketing

We really encourage clients to resend a campaign about 12 or 14 days later to those who didn't open the first time around - use a different subject line and get more opens for your initial effort - a great way to use your monthly account for best value effect! You are getting a second pass on your list without bothering those subscribers that opened already - Don't forget to use a different subject line that may appeal to them this time!

MarketingSherpa confirm this approach in this interesting article ....